Friday, September 11, 2009

A Question of Balance

Looking at the Epson site http://www.epson.com/cgi-bin/Store/jsp/printers.do, I'd say it's a good example of asymmetrical balance. The rotating scenes depicting slice-of-life uses of Epson products are all on the right hand side of the page. The scene appears first, creating a bit of asymmetrical tension. Then the text appears on the left side of the screen, balancing out the picture.
I loved the pretty loaded site http://prettyloaded.com/. Because these animated scenarios are meant to run while a page is loading, I'm assuming they didn't want to risk being too far to one side of the screen or the other, so they are all very symmetrically balanced - right in the middle of the screen. Many of them are radially balanced, originating in the center and then spreading out from there.

No comments:

Post a Comment